Driving Toward a New Brand Ambition

After setting a bold ambition to cut its carbon emissions, we worked with an oil super major to develop new brands that took the organization into emerging spaces such as new mobility solutions and low carbon products. We worked with the teams to develop differentiated propositions for consumers, customers and investors in fast changing markets and which laddered up to the new purpose of the corporate brand.

• Brand Purpose & Positioning

• Portfolio Planning & Brand Architecture

• Brand Naming & Identity