SGV works across therapeutic areas helping clients explore new markets, commercialize products, and launch entirely new businesses.

Market
Intelligence

We employ a range of insight techniques to better understand market dynamics, assess paths to purchase, and validate opportunities with healthcare profes- sionals and patients globally. Our services include:

• Market Research & Analysis

• Customer Needs Assessments

• Market Opportunity Mapping

• Competitive War Gaming

• Launch Scenario Planning

Marketing
Strategy

We advise clients through all stages of the product life cycle from early stage concept and claims development to portfolio and pricing strategies for a suite of products in a mature category. Our services include:

• Concept & Claims Development

• Value Proposition & Positioning

• Pricing & Portfolio Strategy

• Messaging & Sales Talk Tracks

• Service Development

Therapeutic
Expertise

While our methodologies and capabilities are applicable across therapeutic areas, we have particular expertise in the following categories having worked extensively in medical devices and pharmaceuticals:

Cardiology, Diabetes, Endovascular, Gastroenterology, Infection Prevention, Orthopedics, Ophthalmology, Neurology, Pain Management, Plastic Surgery, Sexual Health & Urology