Accelerate Innovation to Realize Growth Faster
SGV helps you achieve rapid growth through structured exploration of different innovation pathways - from ideas to pilots in a matter of weeks.
Strategy
& Exploration
Explore and define the right growth types for your business or brand whether that be evolving the core of today or fostering an emerging market of tomorrow.
Assemble and review previous research; interview key stakeholders; map the market and innovation platforms for growth; inject inspiration through trend scanning, voice of experts and consumers.
Stakeholder Engagement
Inspiration & Immersion
Market Mapping & Sizing
Alignment on growth focus areas
Ideation
& Optimization
Virtual collaboration across a globally distributed team to reposition previous ideas, develop new ones and challenge current conventions.
Rapid consumer co-development and quant screening to define priority ideas to pursue with the confidence of consumer relevance and commercial opportunity.
Broad Team Engagement & Collaboration
Innovation Challenges & Creative Ideation
Creative Consumer Collab
Quali-Quant Overnight Screening
Proposition
& Pilot
Nurturing the priority idea for launch, developing market ready proposition, brand mix and product development spec.
Plan for pilot market launch across the mix; who to target, where to pilot, when to phase pilot stages, how to pilot effectively. Rigorous track of performance metrics and iterative optimization.
Business Case Alignment
Brand in a Box & Name Generation
Marketing Mix Maximizer
Innovation Scale Up
Our Innovation Sprints process delivers growth quickly and impactfully, and we have applied it to clients across sectors ranging from soft drinks to healthcare and from products to digital solutions. The process is enabled by digital collaboration and fed by consumer insight and validation.
Digital Collaboration
to Accelerate Progress
Our digital portal serves as the innovation ‘hub’ through out the process where data and research is gathered, relevant stimulus and panels are hosted, challenges are posted, and ideas are uploaded.
Supports strong collaboration among a large and disparate team across different functions
Harnesses ‘Collaborative Innovation’ (building ideas together in the platform) and ‘Contemplative Innovation’ (exploration of ideas by each individual over time)
Marries rigorous approach to innovation strategy with high engagement ideation
Can involve teams from markets around the world irrespective of time zones
Saves travel budgets, time and is Corona Virus proofed
Customer Collab
for Rapid Optimization
In early stage innovation, it is important to have a quick consumer read on where we are headed even if we are moving fast.
Digitally enabled methods like overnight quant screeners or our consumer panels are quick turn and validate that we are on the right pathway.
We use our ‘Creative Consumer Collab’ for virtual co-development to rapidly validate which ideas are appealing and to build them out as they would want to experience it.
Our creative consumers are screened for an entrepreneurial mindset so they can spot market opportunity and consider commercialization, adding an essential level of practical insight to the innovation process.
Juicing Natural Health Beverage Innovation
We helped a brand of naturally healthy drinks rediscover a powerful, original brand purpose and predict which wellbeing forces it could ride to a new era of growth, shaping a brand-led innovation roadmap for the next five years.