Pivot Effectively to Capture New Growth

This period of unprecedented change has prompted all brands and businesses to pivot their strategies. We believe that brands need to set a clear vision for the market space they want to own in the future, the customer needs they want to serve and a motivating purpose that they truly live by.

Transforming your core is about leveraging brand equities that can stretch and exploring new equities that can take you to new market spaces. This often requires a change in marketing mindset, challenging long held conventions and reframing the market you are in.

Creating cut through in a hyper competitive market has not got any easier with the number of start ups and the proliferation of channels and customer touch points. At its core every brand needs a clear answer to the question ‘why you’?

Our Brand Print tool can help you create a simple rallying cry for your brand. Once you define your brand vision you must ensure that you build a strategic roadmap for living by it. Words without action have no power.

  • Brand Vision

  • Growth Pathways

  • Brand Architecture

  • Messaging & Claims

  • Brand Led Culture

  • Brand Management Capabilities

Driving Toward
a New Brand Ambition

After setting a bold ambition to cut its carbon emissions, we worked with an oil super major to develop new brands that took the organization into emerging spaces such as new mobility solutions and low carbon products. We developed differentiated propositions for consumers, customers and investors in fast changing markets that laddered up to the new purpose of the corporate brand.