Creating A Global Aesthetic Surgery Brand

A clinical technologies company had developed new technologies for soft tissue procedures such as breast augmentation and reconstruction. SGV guided the company in its effort to better understand the overall market opportunities for the new technology, map the path to purchase for both physicians and consumers, identify motivating claims and develop key brand elements that would help establish the brand.

• Market Analysis

• Customer Journey

• Brand Positioning & Messaging

• Brand Naming & Logo Development